Marketing with a Cause

Throughout year, you’ll see that Macy’s features a variety of worthwhile causes as the focus of special marketing and sales efforts.

Macy’s helps these causes in a couple of ways. By including them in our promotional materials, we raise awareness for their missions. And, often, our efforts channel a percentage of sales to help fund their organizations.

In 2008, Macy’s raised record amounts of funding for organizations such as the American Heart Association’s Go Red for Women program, Make-A-Wish Foundation, Reading Is Fundamental’s Multicultural Literacy Campaign, Bag Hunger, Shop for a Cause, the National Park Foundation and others.

As an associate, you can participate by shopping during these special events. Or if you interact with our customers, you can help promote cause marketing efforts by putting in a good word for them.