Strategic Priorities

Macy's and Bloomingdale's offer lasting career opportunities by focusing on success for the long haul. We position ourselves for continued appeal by emphasizing key attributes we call the Four Priorities:

• Improved Assortments Attract Customers. Macy's and Bloomingdale's work closely with vendors to bring our customers exclusive and limited-distribution merchandise. Each store's assortment is tailored to reflect the lifestyle and preferences of customers who shop there.
• Simplified Pricing Demonstrates Value. Macy's and Bloomingdale's want customers to clearly understand the value they receive. We work to make pricing simpler, more credible and easier to communicate value every day without waiting for special sales.
• Enhanced Stores Improve the Shopping Experiences. Macy's and Bloomingdale's constantly survey customers to rate their shopping experiences at our stores. Based on their replies, we continually upgrade amenities and service to make our stores the customer's favorite shopping destination.
• Marketing Tells the Story. Distinctive, sophisticated marketing campaigns for Macy's and Bloomingdale's capture the spirit of their respective brands to attract multitudes of fashion-driven customers.